There were four key problems identified through the heuristic evaluation, winformation overload, lack of hierarchy, too many options, and inconsistent design.

This created an opportunity opportunity to improve the landing page navigation. Over three iterative design cycles, improvements were driven by engineering feasibility and user research insights to ensure a more intuitive experience

To improve navigation, I implemented tabs, categorization, filters, suggestions, and search, making it easier for users to understand available resources, identify priorities, and navigate efficiently.

Following the successful launch of the first version, I collaborated with the team to define a new vision for a personalized landing page experience. Our goal was to provide tailored guidance based on user workflows and task completion, enabling easier access to relevant self-service guides.
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To align with this vision, I worked closely with the product team to understand the roadmap for delivering personalized experiences and designed functionality that supported this strategic direction.

For this version, I introduced a new overview page that organizes recommended self-guides into distinct sections. Each section includes a progress bar, status indicators, and a curated list of recommended guides to encourage user engagement.

After the launch of V2, I noticed that the page was becoming increasingly long and overloaded with information as more guides were added.  making it difficult for users to focus on tasks and potentially overwhelming them.
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To address this, I explored different layout options to create a more streamlined and scalable experience. I tested two key approaches: