Designing for Responsible AI at Scale

Timeline

2024 - 2025

Role

Lead Product Designer

Team

Research, Engineer, PM

Tasks

UX / UI Design, Usability Testing

Overview

Microsoft’s Responsible AI platform helps product teams ensure their AI models meet company-wide compliance and governance standards.

I led design efforts to evolve the MVP by translating complex AI compliance process into clear, actionable UI. This included introducing key features and building a structured UX process to improve usability, scale, and alignment across teams.

Impacts

  • Established a structured UX process to guide design-to-dev delivery
  • Achieved 100% feature adoption and 90% user acceptance
  • Reduced AI development time by 50% through simplified compliance workflows

Year

2023 - 2025

My role

Designer

Team

Research, Engineer, PM

My Role

I was the lead product designer on Microsoft’s Responsible AI team, partnering with PMs, engineers, and researchers to improve the AI compliance experience.

I streamlined the UX process and designed key features to help AI teams deliver AI solutions that meet compliance requirements with clarity and efficiency.

Designing for Responsible AI at Scale

Year

2024 - 2025

My role

Lead Designer

Team

Research, Engineer, PM

What's been done

Microsoft’s Responsible AI platform helps product teams ensure their AI models meet company-wide compliance and governance standards.

I led design efforts to evolve the MVP by translating complex AI compliance process into clear, actionable UI. This included introducing key features and building a structured UX process to improve usability, scale, and alignment across teams.

Impacts

  • Established a structured UX process to guide design-to-dev delivery
  • Achieved 100% feature adoption and 90% user acceptance
  • Reduced AI development time by 50% through simplified compliance workflows

Challenge

As the tool grew, usability declined — making simple compliance tasks feel complex.

The product had expanded organically through PM- and user-driven features. Without a consistent UX approach, experiences became fragmented and unclear, leading to inconsistent workflows.

From the user’s perspective, compliance steps were already complicated — requiring multiple tools, numerous steps, and coordination between review teams. From the business perspective, evolving standards and the inherently complex nature of the system added even more challenges.

It became crucial to create a unified experience and avoid further disconnection.

UX Strategy

A flexible UX framework to bring clarity, consistency, and speed across evolving features.

To manage the tool’s growing complexity, I started by establishing a solid UX framework.

Each feature in the Responsible AI tool varied in complexity, urgency, and stakeholder input. To deliver quickly without sacrificing usability, I created a framework that could flex based on the problem at hand.

This structure streamlined how we scoped, designed, and delivered features, ensuring a consistent user experience while enabling cross-functional teams to collaborate effectively at scale.

Scope & Planning

Design Process

Design Delivery

Scaling the UX Framework in Practice

To make the framework stick, I introduced three core practices adopted across the team:

Detailed design

Adapting UX Approach Per Feature

Each feature in the RAI platform came with a different level of complexity, constraints, and user clarity. I tailored my UX approach accordingly — balancing speed, validation, and long-term usability.

Feature: Quick Copy

Users often re-entered the same responses across compliance documents for each new AI release. This led to wasted time and introduced inconsistencies or errors. Reviewers also struggled to identify what had changed between versions, making the review process inefficient.

To solve this, I designed a Quick Copy feature that allows users to duplicate prior responses and make edits efficiently. Reviewers can now easily compare versions, focusing only on what’s changed.

Scope & Planning

  • Defined primary user types and mapped common use scenarios
  • Audited current workflows for creating and reviewing compliance documentation

Design Process

  • Identified the optimal interaction point for Quick Copy within the existing UI
  • Collected feedback from the UX team to validate flow and usability

Design Delivery

  • Shipped within ~2 weeks with PM alignment and internal feedback loop
  • Created detailed design specs for engineering
  • QA with PMs and engineers to ensure design & content accuracy
  • Supported bug bash and final design polish

Key features

Untangling complexity, unifying workflows, and making compliance tasks feel simple again

Here are examples of features I designed to improve the compliance experience. For each, I tailored my UX approach to the problem space, balancing speed, validation, and long-term usability.

Feature 01

Quick Copy: Streamlining Compliance Review & Document Creation

Problem: Submitters often re-entered the same responses across compliance documents for each new AI release. This led to wasted time, inconsistencies, and made it hard for reviewers to track what had changed between versions.

Solution: I designed the Quick Copy feature to let users duplicate prior responses and edit only what’s changed. This also reduced review fatigue and improved version traceability.

Impact: Reduced redundant entry and error-prone edits & Now one of the most reused design patterns across the platform.

Scope & Planning

  • Defined primary user types and mapped common use scenarios
  • Audited current workflows for creating and reviewing compliance documentation

design process

  • Identified the optimal interaction point for Quick Copy within the existing UI
  • Collected feedback from the UX team to validate flow and usability

design Delivery

  • Shipped within ~2 weeks with PM alignment and internal feedback loop
  • Created detailed design specs for engineering
  • QA with PMs and engineers to ensure design & content accuracy
  • Supported bug bash and final design polish

Scope & Planning

  • Defined primary user types and mapped common use scenarios
  • Audited current workflows for creating and reviewing compliance documentation

Design Process

  • Identified the optimal interaction point for Quick Copy within the existing UI
  • Collected feedback from the UX team to validate flow and usability

Design Delivery

  • Shipped within ~2 weeks with PM alignment and internal feedback loop
  • Created detailed design specs for engineering
  • QA with PMs and engineers to ensure design & content accuracy
  • Supported bug bash and final design polish

Review Changes quickly

Reviewers can easily spot what’s changed in duplicated documents, streamlining the review process and reducing oversight

Create a Copy

Users can now duplicate existing documents with one click, reducing manual work and saving compliance time

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Scope & Planning

Defined primary user types and mapped common use scenarios

Audited current workflows for creating and reviewing compliance documentation

Design

Identified the optimal interaction point for Quick Copy within the existing UI

Collected feedback from the UX team to validate flow and usability

Delivery

Shipped within ~2 weeks with PM alignment, internal feedback loop, and detailed design specs

Supported QA and bug bash with PMs and ENGs to ensure design and content accuracy

Scope & Planning

  • Defined primary user types and mapped common use scenarios
  • Audited current workflows for creating and reviewing compliance documentation

Design Process

  • Identified the optimal interaction point for Quick Copy within the existing UI
  • Collected feedback from the UX team to validate flow and usability

Design Delivery

  • Shipped within ~2 weeks with PM alignment and internal feedback loop
  • Created detailed design specs for engineering
  • QA with PMs and engineers to ensure design & content accuracy
  • Supported bug bash and final design polish

Scope & Planning

  • Defined primary user types and mapped common use scenarios
  • Audited current workflows for creating and reviewing compliance documentation

Design Process

  • Identified the optimal interaction point for Quick Copy within the existing UI
  • Collected feedback from the UX team to validate flow and usability

Design Delivery

  • Shipped within ~2 weeks with PM alignment and internal feedback loop
  • Created detailed design specs for engineering
  • QA with PMs and engineers to ensure design & content accuracy
  • Supported bug bash and final design polish

Feature 02

Document Bundles: Simplifying Review of Related Compliance Docs

Problem: As the number of compliance documents grew, reviewers struggled to manage and review them efficiently. There was no easy way to group related files, leading to fragmented review experiences and slower submission cycles.

Solution: I designed the Document Bundles feature, allowing users to package related files into a single, trackable group. This provided reviewers with a consolidated view, reduced review time, and simplified submission management.

Impact: Enabled faster, more focused reviews & Improved traceability across multi-model submissions.

Create a Bundle

Users can now group multiple documents into a single bundle, making it easier to manage and submit related files together.

Review Changes quickly

Reviewers can easily spot what’s changed in duplicated documents, streamlining the review process and reducing oversight

Bulk Action

Reviewers can apply actions to all documents in a bundle at once, reducing repetitive manual steps.

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Scope & Planning

Held a kickoff meeting and evaluated the need for usability testing, given the new flow

Audited the current experience and developed user scenarios around the bundling process

Design

Defined user roles and scenarios for creating and reviewing bundles

Defined user roles and scenarios for creating and reviewing bundles

Shape design direction based on findings

Design

Shipped within ~3–4 weeks with a validated and tested flow

Feature 03

User Feedback Entry Point

Problem: As the platform grew, users had no clear way to share feedback. PMs received scattered input through Teams, email, and ad-hoc conversations, making it difficult to track issues or identify patterns.

Solution: I designed a centralized feedback entry point directly in the tool, enabling users to easily submit issues or suggestions. This helped the team collect structured input, spot recurring problems, and improve the product more effectively.

Impact: Streamlined feedback collection and empowered continuous improvement based on real user insights.

Design for the future

Shaping a North Star Strategy

Alongside feature delivery, I led a North Star initiative to define an ideal end-to-end compliance workflow. This included scenario planning, future-state flows, and team alignment on long-term UX principles to guide upcoming features.

Conducting a UX Audit

As part of the North Star effort, I led a UX audit of the existing experience and identified approximately 130 usability issues—ranging from accessibility gaps and unclear content to areas requiring further research.

To drive actionable improvements, I prioritized issues by effort and impact, then documented the findings and handed them off to PMs and engineers to support roadmap planning.

Reflection

Learnings

Strengthening the UX Process This project taught me the importance of refining our UX process to improve collaboration and delivery. By involving engineers early, I aligned design goals with technical constraints and clarified requirements through a streamlined intake process. A structured post-design review helped ensure the final product stayed true to the vision, improving team efficiency and alignment.

Driving Product Impact
Through UX Strategy I saw firsthand how UX can shape product direction. Through research, we identified gaps that informed key product decisions—helping prioritize flows that user find helpful for Bundles. This work positioned UX as a strategic partner, directly influencing user satisfaction, operational efficiency, and long-term scalability.

Next Steps

Driving UX Vision. North Star design to align teams around a long-term vision, uncover high-impact opportunities, and guide scalable UX decisions.

Optimizing Responsible AI Process

Improved the Responsible AI platform to streamline compliance management, improve user experience, and drive continuous improvement through strategic UX design

Role

Lead Product Designer

Timeline

2024.05 - 2025.01

Tool

Figma

Contribution

I was the lead designer on Microsoft’s Responsible AI team, focused on improving the overall user experience of the platform and simplifying the compliance and governance process.

I designed key features to improve the tool and explored ways to evaluate the current experience, which led to creating a North Star vision for future improvements

Impact

↗ 100% adoption rate after feature implementation

↗ 90% user acceptance during testing

↘  50% reduction in time spent on the AI development process

Background

Rising AI adoption brings new responsibilities to build AI ethically—yet existing compliance tools lacked key features to support this

The Responsible AI platform helps AI creators to manage AI system compliance in a centralized platform.

While the MVP offered foundational tools for both creators and reviewers, it lacked critical usability and functionality needed to support real-world workflows.

* Responsible AI = a set of principles that help guide the design, development, deployment and use of AI—building trust in AI solutions that have the potential to empower organizations and their stakeholders.

Overview

Improve Responsible AI platform to help users manage AI compliance efficiently

User Reserch

Validating & Identifying users needs through testing and UX audits

I partnered with PMs and researchers to run usability and user acceptance testing—evaluating new features to validate usability and uncover improvement areas. These sessions directly informed product decisions and helped refine user flows.

I also conducted a UX audit to identify broader pain points and gaps across the platform. From this, I synthesized key themes, prioritized user pain points, and helped define a clear direction that led to the kickoff of a North Star design vision.

Project Goal

Deliver an experience aligned with user needs by introducing essential functionality, simplifying usability, and creating a scalable solution to improve the Responsible AI process

Insights

Improving the Responsible AI platform to deliver a clear, efficient, and scalable compliance experience that meets evolving user needs

I led UX efforts to translate user pain points into actionable features— conducting research, validating workflows, and designing scalable solutions that improved usability and compliance efficiency

Solution #1

Improving efficiency with Quick Copy

Resolved Issues

The compliance process for new AI releases requires users to create new documents, even when changes are minimal. This is error-prone and time-consuming for both creators and reviewers. By implementing this feature, users can duplicate existing documents and make quick edits, while reviewers can toggle to view only the changes from the previous version.

Outcomes

Achieved over 90% user acceptance rate | Reduced both the average compliance review time and the time from submission to release

Solution #2

Introducing Bundles for Better Document Management

Resolved Issues

The Bundle feature was introduced to streamline the compliance process by allowing users to group related documents into a single, unified submission. This reduces manual coordination and gives reviewers a consolidated view, helping speed up the end-to-end review workflow.

Outcomes

Achieved over 90% user acceptance rate |Reduced compliance review time and submission-to-release time | Increased the number of cases completed per review cycle

Solution #3

Creating an Entry Point for User Feedback

Context & Effort

There was no structured way for users to give feedback—PMs were receiving scattered messages, which became unmanageable as the product grew. I explored three placement options (header toolbar, footer, in-context) and chose the header toolbar to align with the existing bug report flow and ensure visibility.

Impact

Enabled a consistent feedback flow, helping the team collect input efficiently and stay connected to user needs

Solution #4

Shaping a North Star Strategy

Context & Effort

While working on the product, I identified critical usability and accessibility gaps that impacted the overall experience. Recognizing the need for a long-term design vision, I initiated and led a UX audit to uncover issues related to UI, accessibility, content, and behavior.

Impact

Initiated and led foundational work to define the North Star direction for future UX improvements

Solution #5

Improving Accessiblity

Context & Effort

Through the design process, I identified key accessibility gaps in the platform—particularly in responsive table layouts, button interactions, and navigational clarity across breakpoints. These issues made it difficult for users with varying devices and abilities to interact with the tool consistently. I collaborated closely with engineers to ensure reflowed layouts (tables, buttons, layouts).

Impact

Improved accessibility, improving the overall user experience for all users

Project Outcome and Learnings

Key Contribution & Impact

I led UX design for key features on the Responsible AI platform—turning user pain points into actionable solutions through usability testing, UX audits, and close collaboration with PMs, engineers, and researchers.

I improved usability across workflows, delivered scalable features like Bundles and Quick Copy, and helped shape the product roadmap by prioritizing user needs. This work led to a >90% user acceptance rate and laid the foundation for a more scalable, user-centered RAI experience.

Lesson learned

Strengthening the UX Process This project taught me the importance of refining our UX process to improve collaboration and delivery. By involving engineers early, I aligned design goals with technical constraints and clarified requirements through a streamlined intake process. A structured post-design review helped ensure the final product stayed true to the vision, improving team efficiency and alignment.

Driving Product Impact Through UX Strategy I saw firsthand how UX can shape product direction. Through research, we identified gaps that informed key product decisions—helping prioritize flows that user find helpful for Bundles. This work positioned UX as a strategic partner, directly influencing user satisfaction, operational efficiency, and long-term scalability.

Helping to Build AI Responsibly

May '24 - Jan '25 Microsoft Azure
context
As AI grows, ensuring compliance is crucial for minimizing risks and maintaining trust — Microsoft's Responsible AI tool was built to help teams to manage compliance and governance with ease.

In May 2024, I joined this team. With constant user feedback and an inconsistent experience, I collaborated with cross-functional teams to improve the tool’s MVP.
Project summary
Problem
How might we help users to build AI more responsibly more more efficiently?
Final outcome
Led end-to-end design of new features and enhancements to elevate the overall product experience. Additionally, optimized cross-team collaboration processes to improve UX workflow efficiency.
Impact in numbers
100%
In adoption rate
> 90%
User acceptance rate
- 50%
Reduce in AI development process
ℹ️ Below is summary of the design, and I’m happy to share more detailed progress upon request. Contact me: hwak26@gmail.com
Context
MVP design
Before the introduction of the MVP, AI compliance processes varied across product teams, leading to several challenges. With the MVP, these issues were addressed, resulting in:
Fragmented workflows

Unified workflows
Complex compliance steps

Simplified compliance processes
Delays in AI product releases

Accelerated in AI product releases
Opportunities
Through user feedback sessions, the team identified key features that users want in the MVP to enhance workflow efficiency.
Opportunities
How can we enhance the tool’s efficiency to help users better manage compliance and governance submissions, while also accelerating the review process for reviewers?
Solution
Introduce new features to assist users in compliance and governance workflows
Research
Evaluating experience
I collaborated with researcher and Pms to evaluate the effectiveness of design:
  • Usability Testing – Collaborated with the research team to conduct usability testing on new designs
  • User Observations & Acceptance Rates – Observed users as they completed tasks and measured acceptance rates post-design to assess usability and adoption
  • Heuristic Evaluations – Conducted heuristic evaluations to identify usability gaps and opportunities to enhance the overall user experience.
These efforts also provided valuable insights into user roles and gathered additional feedback to refine and improve the tool.
Exploring Long-Term Opportunities
Northstar design
Beyond improving the current UX, I identified two key opportunities to elevate the product experience. One of them was to establish a long-term vision for the product. To kickstart this initiative, I conducted an audit and outlined key strategies:
  • Evaluative Research – Assess the current user experience through research, identifying pain points and areas for improvement
  • Journey Mapping – Mapping the AI development lifecycle to pinpoint critical touchpoints where this tool fits within the user journey
Cross-team collaboration
While working across teams, I identified several opportunities to improve collaboration and streamline UX processes.
Improving UX x PM collaboration
At the start of most projects, the focus often leans heavily on product goals, sometimes overlooking the user experience. To bridge this gap, we implemented an intake process and integrated a kick-off meeting at the beginning of every project. This approach:
  • Clarifies business goals early on, which is critical for understanding complex technical and product challenges.
  • Helps the PM team adopt a user-centric perspective in product strategy and problem-solving by identifying potential user gaps, validating assumptions, and leveraging research insights to drive informed decisions.
By establishing this structured process, we created a solid foundation for projects, ensuring alignment between UX and product teams from the outset.
Improving UX x ENG collaboration
There was no structured hand-off process, as development work often began while designs were still being finalized. This led to many design elements being overlooked and required frequent back-and-forth to address gaps.

To resolve this, I included engineers in all design meetings for feasibility validation, established a formal hand-off process, ensuring a structured walkthrough of the final design, and a fit-and-finish review to ensure implementation aligns with the intended design.
Improve UX team collaboration
With a new designer onboard, work duplication and inconsistencies arose due to misalignment. Frequent back-and-forth after implementation highlighted gaps between design and development.

To resolve this, I created a UI kit with reusable components for faster design kickoffs and consistency, establishing a product-focused design approach in the absence of a dedicated design language.
Learning
Learning to build a stronger UX Process
This project highlighted the value of refining our UX process for better project delivery and collaboration. Engaging engineers early clarified technical constraints and aligned goals, while streamlining the intake process to clarify requirements. A structured post-design review ensured final implementations matched the design vision, enhancing efficiency and cross-functional alignment.
Leverage strategic UX to drive product impact
I learned the power of UX in shaping product strategy and aligning with business goals. Through research, we uncovered gaps that informed key product decisions, showcasing UX’s value in driving growth and improving customer satisfaction. This approach positioned UX and our team as a strategic contributor to the product’s success, directly influencing user engagement and operational efficiency.

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